Expectations
Build us a website! “Great!” I thought..but wait. What I believe a website is and should be and could be and what the top level executives at Flaman Group of Companies think a website is and should be are worlds apart.
They wanted a static brochure website. They believed a website is just a bunch of product images with descriptions underneath plus contact information somewhere on the site.
For marketing the site, just make sure that the moment the site is launched any relevant search string that they can randomly pontificate to me organically ranks number one in any search engine they might use. By the way “I think you should focus on Bing” one executive hinted to me. I suppose that is because he uses Bing and then therefore most others must do the same.
Several months later I explained the errors of thinking like a “Market of one” on a different topic. Perhaps with that concept explained and because I have not got to focusing on Bing for SEO he will not think badly of me.
So with this mountain of expectations how would you proceed? How do you change perceptions in any of the tasks assigned. Stay tuned I will explain what I did.
Steve Whittington is President of Roadmap Agency Inc. He has also served for over a decade as a member of the Executive Team of Flaman Group of Companies an award-winning organization and has over 25 years of executive experience. Steve’s current board work includes serving as; President of Glenora Child Care Society; and Co-Chair of the Marketing Program Advisory Committee for NAIT’s JR Shaw School of Business. Previous notable board work included, Chair of the board for Flaman Fitness Canada, a national retailer, a Director for a meal prep internet Startup Mealife and Chair of Lethbridge Housing authority, the third-largest Social housing NGO in Alberta.
Academically, Steve was an instructor of Project Management at Lethbridge College for seven years. Steve holds a Bachelor of Commerce Honours degree; he is a Certified Sales Professional (CSP), Project Management Professional (PMP), Certified Marketing Specialist (CMS) and (CCXP) Certified Customer Experience Professional.
Steve’s first book Thriving in the Customer Age – 8 Key Metrics to Transform your Business Results teaches about the customer journey and provides a guiding framework spanning all stages of the customer experience. The book explains how every metric impacts an organization and how leaders can best utilize each metric to provide a stellar customer experience. Everyone knows the customer is the most important part of a business. This book provides the tools to improve an organization’s customer experience and drastically transform business results.
Recently Steve’s Blog has been profiled as one of the Top 75 Customer Experience blogs
Topic: Blogs, Website SEO Web Design