To be or not to be Interesting
To have interesting content will create readership and usage of your online presence, whether that is a blog, a tweet, a facebook wall post or information on your company webpage.
The evolution of the ninth store team has mirrored the evolution of our content production. So….
In the beginning we were pushers of static product centered content…..
Then we started to publish relevant timely content….
And then we facilitated user generated content….
And now we are trying to make everything we do interesting.
Let me be clear we are trying to be interesting and not self interested. That is a lesson that has not been learned but absorbed from many experts that have wrote, spoke and recorded pod casts about this topic.
So the next step for our team is to learn to write for others and not for ourselves. Granted there are times in which you need to be self-interested….that is called advertising, but if you are going to really get and keep people’s interest you write for them.
So how do you be “interesting” and not “self interested”
1) Be Honest, always tell the good and not so good
2) Have an opinion: pick a side someone may disagree with you and get a conversation
going.
3) Pick topics that are relevant to your customers:
a.) Industry trends
b.) Industry or product concerns
c.) Information you know they will want to know: “How to
determine the payload capacity of a trailer”
d.) Information you know that they do not know: New regulations; material
substitutions; product line discontinuation.
Lastly if you are going to shamelessly self promote, understand clearly why you are doing that and manage your expectations accordingly.
I hope you found this interesting
Steve Whittington is President of Roadmap Agency Inc. He has also served for over a decade as a member of the Executive Team of Flaman Group of Companies an award-winning organization and has over 25 years of executive experience. Steve’s current board work includes serving as; President of Glenora Child Care Society; and Co-Chair of the Marketing Program Advisory Committee for NAIT’s JR Shaw School of Business. Previous notable board work included, Chair of the board for Flaman Fitness Canada, a national retailer, a Director for a meal prep internet Startup Mealife and Chair of Lethbridge Housing authority, the third-largest Social housing NGO in Alberta.
Academically, Steve was an instructor of Project Management at Lethbridge College for seven years. Steve holds a Bachelor of Commerce Honours degree; he is a Certified Sales Professional (CSP), Project Management Professional (PMP), Certified Marketing Specialist (CMS) and (CCXP) Certified Customer Experience Professional.
Steve’s first book Thriving in the Customer Age – 8 Key Metrics to Transform your Business Results teaches about the customer journey and provides a guiding framework spanning all stages of the customer experience. The book explains how every metric impacts an organization and how leaders can best utilize each metric to provide a stellar customer experience. Everyone knows the customer is the most important part of a business. This book provides the tools to improve an organization’s customer experience and drastically transform business results.
Recently Steve’s Blog has been profiled as one of the Top 75 Customer Experience blogs
Topic: Blogs, Marketing Series