We often measure a marketing campaign by this metric: did it get more sales? While this is ultimately an important result, it is really only a small part of the picture. One could argue that the ultimate measure of marketing’s effectiveness being tied to sales results has driven a wedge between marketing and sales teams. […]
I have had coaches throughout my career and for the past two years I have been an active coach myself. It has been a learning journey and I fully expect I will continue to learn as I continue to coach. While I have greatly benefited from being coached, it has been being a coach that has […]
We have all been to bad meetings. You know the ones: no agenda, no time limit as to when the meeting is to end, too much on the agenda, a vague agenda, and finally the impromptu meeting aka “let’s get some people together and talk about it…” I read reams of articles about many people […]
I work for an organization that sells industrial equipment, farm equipment and recreational products. Our buyers are generally not shoppers but customers that have a product solution need: they need to get the crop off and are looking for a grain cart to move it. They need to haul a skid steer to the job site, […]
There is more focus on customer experience now than ever before. Interestingly enough, when you read why brands are focusing on the customer experience the reasons given are more excuses or accusations. What we’re not seeing are brands aspiring to have a great customer experience because that’s what best for their business. Typical reasons given […]
Many of us have been there: you report to someone that “doesn’t get it.” The frustration in the air is palpable. The leader of the group dictates the progress, the environment and ultimately the effectiveness of the team. The leader is the lid the team bumps up against in their desire to be more. Every […]
Imagine a world in which your customers are so excited after shopping at your organization that they rush out to tell their friends and family. If this happened with every one of your customers you wouldn’t need to spend a dollar on advertising because all your advertising would be done for you. (Well, this is […]
Sara Wheelwright is the founder of Trusted directory services; Trusted Saskatoon and Trusted Regina. She is also the founder of the Trusted Marketing Services. The founding story of Trusted is rooted in a desire to help others from personal experience. Sara, the Trusted Founder, arrived in Saskatchewan from the UK in 2006. With no one to recommend businesses […]
In a recent podcast called Meeting the Leadership Transition Challenge, my guest Jane Halford of Bolt Transition indicated that 40% of all leadership transitions fail within the first 18 months. While this is shocking in and of itself, there are even more alarming numbers in the workforce composition. The vast majority of our senior leaders are in the boomer generation aged 50- […]
In this episode of The Other 99% Steve talks with Jane Halford from Bolt Transition Meeting the Leadership Transition Challenge Jane has a long career as a leader and now chooses to help create better leaders. 40% of all leadership transitions fail within the first 18 months. This is an alarming statistic and Jane dives into the challenges […]
Topic: Jane Halford, Leaders, Leadership Transition, Podcasts