We often measure a marketing campaign by this metric: did it get more sales? While this is ultimately an important result, it is really only a small part of the picture. One could argue that the ultimate measure of marketing’s effectiveness being tied to sales results has driven a wedge between marketing and sales teams. […]
I have had coaches throughout my career and for the past two years I have been an active coach myself. It has been a learning journey and I fully expect I will continue to learn as I continue to coach. While I have greatly benefited from being coached, it has been being a coach that has […]
We have all been to bad meetings. You know the ones: no agenda, no time limit as to when the meeting is to end, too much on the agenda, a vague agenda, and finally the impromptu meeting aka “let’s get some people together and talk about it…” I read reams of articles about many people […]
I work for an organization that sells industrial equipment, farm equipment and recreational products. Our buyers are generally not shoppers but customers that have a product solution need: they need to get the crop off and are looking for a grain cart to move it. They need to haul a skid steer to the job site, […]
Many of us have been there: you report to someone that “doesn’t get it.” The frustration in the air is palpable. The leader of the group dictates the progress, the environment and ultimately the effectiveness of the team. The leader is the lid the team bumps up against in their desire to be more. Every […]
In a recent podcast called Meeting the Leadership Transition Challenge, my guest Jane Halford of Bolt Transition indicated that 40% of all leadership transitions fail within the first 18 months. While this is shocking in and of itself, there are even more alarming numbers in the workforce composition. The vast majority of our senior leaders are in the boomer generation aged 50- […]
The Leadership Series Like many of you I have been sucked into a link titled the 3 C’s of leadership or the 6 C’s of leadership and I have read a book or two about leadership. What I have discovered is that there are many, many C’s of leadership and, depending on the author or […]
Topic: Blogs, Coaching, Leadership, Leadership Coaching, Leadership Series
It is easy to get trapped in the rut of “market of one” thinking (if I like this every one else should). To mitigate this thinking our team regularly takes one of our websites and submits it to a user testing group. This group is tasked to answer questions such as describing the purpose of […]
The idea of what is Customer Service means different things to different people. In order to create a consistent, outstanding customer experience we all need to take responsibility for our actions and involvement with the customer (so it is never not our job); always make it personal, and by that I mean it make your […]
Topic: Blogs, Clerk, Customer Series, Customer Service, Teamwork
Keep talking…I am not really listening. I believe business is increasingly tilting toward a winner takes all culture: in other words WITFM (What’s in it for me?). This is not about the demands shareholders are putting towards operations for results (although this is part of the problem). It boils down to the individual actions and attitudes […]