Brick by Brick Last week I escaped from what seemed like the beginning of the sixth ice age, to sunny Mexico. I had one goal, relax by the pool and read. Relax and read I did. In one week I plowed through four books and came back (to a frozen car that would not start […]
Topic: Blogs, Brick By Brick, Focus, Planning, The One Thing
We all know the reason why we market. We want to create interest in our goods and services that will convert into leads which can be closed to create revenue. We want to do this efficiently to create the return on investment our shareholders are seeking. This is the definitive reason why we market. But […]
“I don’t care what you think!” Seems like a poor choice of words to say to the President of your organization. But I say it from time to time, followed up by finger pointing around the table at the other executives with the same line: “I don’t care what you think, or what you think, what […]
Topic: Blogs, Marketing Series, User Testing, Why User Testing
Talking Trailers at NATDA Disclosure: this is not a new insight or topic but it is new for me… I was recently in St. Louis. I rolled in late the night before the NATDA trade show started; my head did not hit the pillow until 1:30 am. NATDA (North American Trailer Dealer Association) is the […]
Topic: Blogs
It was a hot day; I had just finished walking the customer through our good, better, best line of flatdeck trailers. He seemed impressed by a couple of the units in fact he commented “I am not sure what I want now….what would you buy?”. I thought about it briefly and then gave him an […]
Sitting on a glacier at 17,500 feet, outside in the cold and wind is not an ideal environment to be writing in. To access to the internet you have to hike/scramble fifteen minutes from camp to reach a high moraine which has a line of sight to the nearest cell tower many miles down valley. […]
For all our divisions meetings I do presentations, mostly about marketing and changing consumer trends. For about half of the divisions I also do sales training.In the last several years I have been adding in digital media communication to our training. In today’s world you can be contacted by e-mail (gosh so old school!) text […]
We have been reviewing our marketing costs with a great deal of scrutiny. The litmus test is simple: can we track results? If not, we need to change the medium, or the offer, or ditch the channel entirely. More on this in another blog. But more importantly, our review has also brought forth an embarrassing […]
To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such […]
The stats are clear: as a marketer, you should put more of your company’s talent and treasure into inbound marketing as opposed to outbound marketing. In fact, one must work constantly on obtaining permission from your current customers or potential customers to market to them, and the message must be of pure intentions. In order […]