As I look at the retail landscape I see retail failing to meet customer expectations. The reasons are many: the customer can now educate themselves better than most in store representatives. The retail store is limited by the brands they offer versus the brand that a customer may want. The store in of itself is […]
Posted by Steve Whittington on November 20, 2013
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We all know the reason why we market. We want to create interest in our goods and services that will convert into leads which can be closed to create revenue. We want to do this efficiently to create the return on investment our shareholders are seeking. This is the definitive reason why we market. But […]
