Flaman Man good or bad? Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials. This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as well. Many within the organization love the Flaman Man and […]
To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such […]
The web user will ultimately “feel” a business and its approach to the world through the website. Not my words, the words of Gordon Montgomery a lecturer from the University of San Francisco. I agree, and the responsibility of the marketing manager is to give a holistic and realistic feel for the business through the […]
Topic: Blogs, Defining A Brand, Logo, Marketing Series, Online Branding, Web Branding