“I don’t care what you think!” Seems like a poor choice of words to say to the President of your organization. But I say it from time to time, followed up by finger pointing around the table at the other executives with the same line: “I don’t care what you think, or what you think, what […]
Topic: Blogs, Marketing Series, User Testing, Why User Testing
For all our divisions meetings I do presentations, mostly about marketing and changing consumer trends. For about half of the divisions I also do sales training.In the last several years I have been adding in digital media communication to our training. In today’s world you can be contacted by e-mail (gosh so old school!) text […]
To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such […]
The stats are clear: as a marketer, you should put more of your company’s talent and treasure into inbound marketing as opposed to outbound marketing. In fact, one must work constantly on obtaining permission from your current customers or potential customers to market to them, and the message must be of pure intentions. In order […]
Recently, we had a tradeshow for the Trailer Division, the Draggins Car Show. The hours were horrible for those working the booth: Good Friday from 10 am to 10 pm and Saturday 10 am to 10 pm, with move out 10 pm to 1 am that night. Goodbye weekend! For the most part, during those two 12 hour days, […]
If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix […]
Just today an exciting e-mail came from one of the managers that sit in on the ninth store meetings from time to time. It was simple and direct: “I would like to add the QR CODE to all the business cards so potential customers can scan the code and have direct access to our web […]
To have interesting content will create readership and usage of your online presence, whether that is a blog, a tweet, a facebook wall post or information on your company webpage. The evolution of the ninth store team has mirrored the evolution of our content production. So…. In the beginning we were pushers of static product centered […]
Topic: Blogs, Marketing Series
I suspect this topic has been written about excessively, however it was one of the Ninth Store team’s objectives in 2011 to really dive into analytics. As such several members of the team pull reports out of Google Analytics and format the reports into a PDF that can be shared with a wider group on […]
Topic: Analytics, Blogs, Flaman, Google, Marketing Series, Measured And Managed
Creating content for content sake can help you with search engine optimization if you know how to stuff keywords effectively. But unless the content is remarkable and provides value to the reader in a quick efficient manner, your readers will not come back. Your content will not be sticky. People go online for basically two […]