Customer Journey Critique – A cut above the rest

Posted by on May 10, 2017

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the four stages of the customer journey, it is outlined in this blog. This week I am starting with a B2C service brand. To kick start the critique, this is my Net Promoter Score for the brand in question: On a scale of 1- 10; 1 being the least likely and 10 being the most likely, […]

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The Net Promoter System and why you need it

Posted by on August 26, 2016

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Imagine a world in which your customers are so excited after shopping at your organization that they rush out to tell their friends and family.  If this happened with every one of your customers you wouldn’t need to spend a dollar on advertising because all your advertising would be done for you. (Well, this is […]

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