Create a contact reason and you will become a believer

Posted by Steve Whittington on April 26, 2011

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Unique Value Proposition -or finding your message, or your call to action or yelling and selling (converting) online. When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; you need to have a UVP. What is a UVP? Online a UVP is a […]

Here we go. Creating the online brand

Posted by Steve Whittington on April 5, 2011

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The web user will ultimately “feel” a business and its approach to the world through the website. Not my words, the words of Gordon Montgomery a lecturer from the University of San Francisco. I agree, and the responsibility of the marketing manager is to give a holistic and realistic feel for the business through the […]

Create a contact reason and you will become a believer

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Here we go. Creating the online brand

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