Organizing Creativity

Posted by on September 2, 2012

[social_share_button themes='theme1']

To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such […]

Topic: , , , , , , , , , , ,

Risky Business

Posted by on May 3, 2012

[social_share_button themes='theme1']

All business is risky or so the saying goes. But do risks need to knock you down? Can you actually be prepared for the risks you undertake – especially the risks in marketing?By definition a risk is an uncertainty, and when it comes to risk there are three main types: 1)Known – Knowns: A known […]

Topic: , , , , ,

Teach and you shall learn

Posted by on May 11, 2011

[social_share_button themes='theme1']

It is so very true that if you want to want to learn and gain greater understanding of a topic, teach it.  I have personally applied this advice over and over in my career. It began with my pursuit of a professional designation in Project Management (PMP Project Management Professional). I created and taught internal […]

Topic: , , , , ,

Managing Expectations

Posted by on March 29, 2011

[social_share_button themes='theme1']

With any project, task or event that you are assigned to accomplish/execute the most important key to success I have found is to manage expectations. It may seem trite to write such, but I believe it is critically important. While defining the scope of a project is a critical success factor for the effective execution […]

Topic: , , , , ,