Most of the time a communications crisis starts like this: a phone call, email, SMS or IM out of the blue “Hey, are you aware of this _____?” If you are a leader and your organization is struck by a communication crisis what do you do? Often you did not expect it and you have […]
To be creative requires a moment of insight or a flash of brilliance in order to create a marketing campaign that captures the customers’ hearts and minds and engages at a grand new height with the company. Sure, this does occur to some extent. For the Ninth Store team Stuck in the Muck was such […]
Hold up! I am not writing about a diamond ring. Although a little diamond does go a long way. I am writing about user engagement in the digital space. By engagement I mean a user base that is active, not passive. Let’s pretend you have 50,000 visitors to your website per month. While they are […]
Topic: Blogs, Facebook, Likes, Non Profits, Social Media, User Engagement
If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero sum game for most companies. I believe that a company needs to have a mix […]